CMG Does Digital Transformation

M. Pagulayan
How the fashion icon partnered with iRipple to kick-start their Digital Transformation

CMG – a powerhouse fashion brand – is a retail company who focuses on marketing footwear, apparels, and accessories. CMG carries well-known brands CMG, CLN, So Fab, Traffic, DocMartens, Uomo, Matthews, Figlia, and Figliarina.

As a company with more than 40 years of experience, CMG wanted to keep on improving their internal systems to keep pace with their business growth. CMG sought new technologies that will help their company achieve their goals.

In 2020, iRipple got the chance to provide CMG its latest product, Barter XI. Barter XI is a hybrid, cloud-based back-end POS that includes inventory management, promotions management, customer loyalty, order management, purchase to payment, and data management. iRipple also integrated Barter XI to CMG’s Finance Solution, Navision.

iRipple successfully went live with three branches of CMG in late January 2021 – and after 2 years of partnership and continuous innovation, iRipple is set to complete roll-out to all CMG stores by January 2023. 

CMG and iRipple have established a strong bond in a short amount of time – having almost monthly top-to-top meetings between the company’s owners. iRipple commits on the continuous improvement of its products – and iRipple ensures that clients’ technical needs are taken care of when they choose to partner with iRipple.

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