Importance of Understanding Consumer Behavior

Customers at a store. Image by RDNE Stock project on Pexels

Customers are perhaps the most important element for retailers as they are the ones who avail the products and services offered by businesses. A huge part of how products and services are sold, however, boils down to consumers’ preferences and decision-making. In this article, we will be discussing consumer behavior, how it forms, the factors […]

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